The world's first large-scale fixed shoe factory was born, are you ready?
From：
Dongguan tai automation technology co., LTD
Post date：
2019-01-24
The concept of customized shoes are not fresh, over the past ten years, Nike and Adidas have launched a customized shoe market in Chinese service.
But you may not know, the world's first large-scale production of customized shoe factory in this year put into use, the shoe factory is not Adidas is not Nike, but to the solution provider for a company called Superfeet Worldwide sports equipment manufacturing.
This custom shoes factory called Flowbuilt Manufacturing, washington. Recently, the media into the factory, revealed that both set behind the black shoe making technology.
Picture from the network, all rights reserved.
According to the reporter, he entered the factory after standing barefoot on a similar photocopier machine, a laser beam to scan the soles of his feet, then the sponge pad in a pressure measurement on walking. After a few seconds, the screen will begin to show foot 3D renderings, can clearly show the outline from the foot to the joint.
The foot data collection program called FitStation, will very foot, on the user's gait and posture information in step after collecting data analysis, to determine the shape and hardness of the midsole insoles.
Users can also use this platform to measure data in the retail store, and these data will be synchronized to the factory and began making customized shoes, the FitStation can be measured in the experience of 26 nationwide sports brand stores.
In the data analysis is completed, the key is how to make the finished product. The current custom shoe technology has become more and more perfect, but the cost has been restricting factor in its popularity, and the current price of a pair of customized Superfeet sole to $150 (about 1041 RMB).
Flowbuilt Manufacturing also uses 3D to print the way, this is the first commercial multi-section-injection (MSI) 3D printing technology. MSI technology developed by HP, the personal biological information can be collected, according to the foot length and shape to produce fully meet the customized insole foot type person, left foot size and shape may not like.
Picture from the network, all rights reserved.
The use of this printing technology, making 36 seconds to complete a pair of custom shoes. According to the chief marketing officer of Superfeet Eric Hayes, the factory each year up to produce 1 million 800 thousand pairs of custom-made shoes.
The reporter wearing fresh custom shoes left Flowbuilt Manufacturing, said he felt good, in this period of time to try and not what the feeling of discomfort.Although the test of Flowbuilt custom shoes did not accept the market, but Eric Hayes is full of confidence to the future of custom shoes.
If the cost and efficiency, custom-made shoes indeed in the future may be more consumer welcome. According to a US sports shoes market analysis report, customization is the main trend of the future, in recent years more and more brands launched a custom shoes, such as Nike and Adidas. Nike last year in New York's Nike By You Studio launched a Nike Makers' Experience customized services; Adidas began using the robot factory to produce customized shoes, only tens of seconds to produce a pair of shoes.
In order to make custom shoes to become the trend of the future, the sports clothing brand is also more and more like a technology company.
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