Affected by factors such as terminal retail obstruction and people's isolation at home during the epidemic, the sporting goods industry has been affected by certain fluctuations in the short term, especially in the short-term demand for sports shoes and apparel. But companies and analysts in the industry are optimistic about the long-term value of the sportswear industry.
The change in the national health concept brought about by the epidemic and the strengthening of the national health awareness will also bring the expected incremental potential to the sporting goods industry.
With the breakthrough of epidemic prevention and control work and the start of full-scale resumption of work, under the combined force of national policy support and industry innovation management, with the east wind of the Tokyo Olympics and the Chinese Winter Olympics, it is a new future to welcome the sporting goods industry .
The long-term value of the sports apparel industry is not affected by the epidemic
"The long-term value of sports apparel will not be affected by the epidemic. With the continuous introduction of favorable policies and the approaching of the Winter Games, sports apparel will continue to maintain a good long-term growth trend." Hao Shuai, chief analyst of Guotai Junan Textile Service Industry, told Caijing .
Affected by the prevention and control of new coronaviruses, the offline retail of sports apparel is blocked, the production capacity of the textile industry is still recovering, and the normal operation of the sports apparel industry has been partially affected, but industry analysts and industry companies are Is optimistic about the future.
Pathfinders specializing in outdoor sports products told Caijing.com: "According to the experience of the SARS period in 2003, the impact on outdoor product sales during the epidemic period was relatively large. Reverse rapid growth period. Although the current outdoor industry environment is not exactly the same as in 2003, the current domestic outdoor products industry still has huge future development space, and is expected to benefit from the Beijing Winter Olympics in 2022 after 2020 With the gradual approaching of the meeting, as well as the gradual increase in infrastructure such as hiking fitness trails and camping sites, the public will gradually increase their awareness and participation in outdoor sports and outdoor culture. After the epidemic, the industry is expected to gradually enter a new round of health , A period of steady growth. "
Resuming work in an orderly manner, the sports apparel industry welcomes new development opportunities under the epidemic situation
With the advancement of the epidemic prevention and control work, the national epidemic situation has greatly improved, and various industries are also gradually recovering, while the recovery of the sports apparel industry is also methodical.
The major sporting goods companies are also taking measures to overcome the difficulties. While promoting the resumption of work, they have also strengthened the sales of e-commerce to cope with the obstruction of offline sales, and maintained the continuous normal operation of enterprises during the epidemic.
"In the face of the epidemic situation, the company responded quickly and actively responded. While strengthening the health protection of employees in terms of timely preparation of epidemic prevention supplies and epidemic prevention culture promotion, the online information office of all employees was launched on February 5 to ensure daily operation and management. Work is carried out in an orderly manner. "Pathfinders of outdoor sporting goods companies told Caijing.com.
Company website: http://www.gdlitai.com/
Company Address: No. 48, Chenwu Section, S256 Provincial Road, Houjie Town, Dongguan City, Guangdong Province
Mobile phone number: 13731739215 (the same number on WeChat)
Main products: vulcanization setting machine, heating setting machine, freezing setting machine, vulcanization freezing machine, wrinkle removing machine, steam humidifier, rapid freezer, overhead freezer, vacuum vulcanization machine