A few days ago, the international brand value evaluation authority Brand Finance announced the list of "Brand Finance Apparel 50 2020" (Brand Finance Apparel 50 2020). Anta rose to the 18th position and entered the top 20 for the first time. Listed Chinese sportswear brands.
This is the fifth year that Anta has entered the list, from 46th place in 2016 to 35th place in 2017, 28th place in 2018, 21st place in 2019, and 18th place this year.
Based on years of solid development, the Anta brand ranks in the forefront of the industry in the dimensions of the brand equity index (BEI), brand first mention, preference and purchase rate. The top 500 brands have previously been on the list of China's Most Valuable Brands.
Repeated international awards indicate that Anta has improved its brand prospects, public awareness and brand influence, which confirms the remarkable results achieved by Anta Group ’s “single focus, multi-brand, omni-channel” development strategy World consumers show strong brand strength
Brand Finance said in this annual report that the COVID-19 epidemic has severely affected the apparel industry. The industry is facing difficulties such as broken production chains and store closures. It is predicted that some brand values may shrink by as much as 20%. For some time to come, the apparel industry will continue to face difficult challenges brought about by unprecedented economic uncertainty.
Founded in 1996, Brand Finance is a well-known independent brand evaluation agency in the United Kingdom and one of the top five international brand value evaluation authorities. Its series of brand value lists issued every year, through quantitative assessment of brand equity, brand performance, business revenue and other data to determine brand value, professionalism and independence are widely recognized worldwide.
Reprinted from: Anta Official
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Litai Automation Technology Co., Ltd. is specialized in R & D, production and sales of various shoe-making machinery and equipment output. The company's business purpose is to upgrade the shoe machine technology, equipment, and reduce production costs. The company is large in scale, complete in variety, reasonable in price, and considerate after-sales service. Vietnam, Middle East, Indonesia, Bangladesh, Myanmar, Cambodia and other places.
Company website: http://www.gdlitai.com/
Company Address: No. 48, Chenwu Section, S256 Provincial Road, Houjie Town, Dongguan City, Guangdong Province
Mobile phone number: 13731739215 (the same number on WeChat)
Main products: vulcanization setting machine, heating setting machine, freezing setting machine, vulcanization freezing machine, wrinkle removing machine, steam humidifier, rapid freezer, overhead freezer, vacuum vulcanization machine