Jinjiang is one of the most important sporting goods manufacturing bases in China. On this land, famous domestic shoes and apparel brands such as Anta, Xtep, and 361 degrees have been bred successively, and sports clothing, sports equipment and other related supporting industries have gradually evolved. chain.
The sports industry that focuses on the manufacture and sale of sporting goods has become the first industry in Jinjiang with an output value exceeding 100 billion yuan, and has also become an important symbol of Jinjiang that is famous in China.
"Under the guidance of the policy of socialized development of sports, Jinjiang people use the idle houses, funds and labor in the hometown of overseas Chinese to start with the" three leisure "and the spirit of" love to dare to win ", based on the" three to one supplement "contract. The joint households set up township enterprises and are engaged in the production of sports apparel labor-intensive sports goods. "Said Chen Maohe, secretary of the party group and deputy director of the Sports Industry Office of the Jinjiang Sports Bureau.
It is understood that in 2019, Jinjiang City's sports manufacturing industry achieved a regulated output value of 215.275 billion yuan, an increase of 9.1%; it accounted for 39.2% of the total output value of industrial enterprises above designated size, with a contribution rate of 38.0%. Among them, the output value of the shoe sector is 120.976 billion yuan, an increase of 11.3%; the apparel sector is 92.713 billion yuan, an increase of 6.6%. The national market share is over 20%, and the global market share is over 8%.
From "quality-based city" to "brand-based city", to the implementation of the strategy of building a "brand capital", Jinjiang's outstanding performance in the sports industry is inseparable from policy support.
"In recent years, Jinjiang has introduced a number of economic support policies for traditional enterprises such as technological transformation, talents, e-commerce, services, and cultural industries, as well as special preferential policies for the sports industry, and has established a Jinjiang Industry Venture Capital Guidance Fund to promote support for information technology, The development of small and medium-sized enterprises in the start-up or growth phase of strategic emerging industries such as smart equipment manufacturing, the Internet, new materials, energy conservation and environmental protection, and the sports industry. "Chen Maohe said.
At present, while the head enterprises are developing steadily, Jinjiang's sporting goods companies are also beginning to seek new outlets under the guidance of the government. For example, try to cross-border cooperation, create online e-commerce channels, etc., in order to help the transformation and breakthrough of the sports industry, and extend the layout of the industry chain.
Litai Automation Technology Co., Ltd. is specialized in the research, development, production and sales of various shoe-making machinery and equipment output. The company's business objective is to upgrade shoe machine technology, equipment and reduce production costs. The company is large in scale, complete in variety, reasonable in price and considerate after-sales service. Vietnam, Middle East, Indonesia, Bangladesh, Myanmar, Cambodia and other places.
Company website: http://www.gdlitai.com/
Company Address: No. 48, Chenwu Section, S256 Provincial Road, Houjie Town, Dongguan City, Guangdong Province
Mobile phone number: 13731739215 (the same number on WeChat)
Main products: vulcanization setting machine, heating setting machine, freezing setting machine, vulcanization freezing machine, wrinkle removing machine, steaming machine, rapid freezer, overhead freezer, vacuum vulcanization machine