As online channels become the main battlefield, traffic grabbing has also become a way for sports brands to "fight" each other. On the evening of July 24, Skechers released its second quarter 2020 financial report, showing that global company's self-operated e-commerce business sales increased by 428.2%. Sales in the Chinese market increased by 11.5% year-on-year.

With the general decline in revenue in the first quarter, "digital transformation" has become the strategy most mentioned in the financial reports of sports brands. Industry insiders believe that the overall recovery of sports brands in the second quarter, in addition to the recovery of the Chinese market, digitalization has also become the key to reversing performance. In the long run, sports brands are not only limited to "all people bring goods", social interaction, short videos, buyer shows, etc., offline stores will also become a window for a new round of "traffic" competition for sports brands.

Although the performance "haze" has not yet emerged, driven by the Chinese market, various sports brands have begun to regain their growth momentum. On the evening of July 24, the sports brand Skechers released its second quarter 2020 financial report, showing that Skechers’ global sales in the second quarter fell by 42% year-on-year, with sales of 729.5 million US dollars, but the global company’s self-operated e-commerce business sales The amount increased by 428.2%. The performance of the Chinese market has become a bright spot in the financial report-China's sales increased by 11.5% year-on-year.

In an interview with a reporter from Beijing Business Daily, the relevant person in charge of Skechers said that the growth of the Chinese market has resumed and the company's sub-business business has increased by more than four times. Although the situation in each country is different, the overall environment is improving. First reflected in the Chinese market, and now expanded to other markets around the world.




Litai Automation Technology Co., Ltd. is specialized in R&D, production and sales of various shoe-making machinery and equipment, and the output of whole plant equipment. The company takes shoe-making machine technology and equipment upgrades, and reduces production costs as its business objectives. The company is large in scale, complete in varieties, reasonable prices, and thoughtful after-sales services. It is unique in the footwear industry and has been unanimously recognized by colleagues in the footwear industry. Customers throughout the country and Vietnam, the Middle East, Indonesia, Bangladesh, Myanmar, Cambodia and other places.



Contact: 13717339215 (same number on WeChat)

Company website: www.gdlitai.com

Company Address: 2nd Floor, No. 1, Songshan Road, Chenwu Community, Houjie Town, Dongguan City

Main products: vulcanizing setting machine, heating setting machine, freezing setting machine, vulcanizing freezer, wrinkle removing machine, steam humidifier, rapid freezer, overhead freezer, vacuum vulcanizing machine